Balancing Brand building with performance for janet stone yoga

At Janet Stone Yoga, we put a lot of energy into our Yoga Teacher Training offering. This program has more barriers to entry as it has a long-term commitment and higher price point. So, I strategically create, design, and target our campaigns for both broad audiences while also retargeting previous participants from other offerings.

A/B Testing

  • Color

    By conducting A/B tests on similar images with different background colors, we gained clear insights into which options the algorithm favored based on reach and impressions. Additionally, we analyzed performance through cost per acquisition to optimize ad spend.

  • education vs community

    By conducting A/B tests comparing imagery that highlighted the educational aspect of the program versus the community it fosters, we gained a deeper understanding of our market and what they value when registering. This insight informed where to focus both our creative efforts and budget for maximum impact.

Video // static // carousel

To maximize learning and achieve the highest reach, we tested video, carousel, and static formats, identifying which performed best in terms of reach and return on investment across different platforms. I continued to focus on learning from community-driven imagery versus technical or practice-driven imagery to better understand what resonates with our audience.

VIDEO

Static

Community driven Carousels

Copy

Janet Stone Yoga’s voice is heartfelt and inviting, rooted in devotion and connection. To keep it consistent, we craft headline and description variations that honor the practice, nurture community, and inspire deeper connection. This approach lets the algorithm identify what resonates most while staying true to the brand.

Ad Headlines

Yoga Teacher Training

Every Body Is Welcome Here

Bring Every Part of You

This Space is for Awakening

Practice is the Foundation

Find Your Global Community

The Ripple Effect

Join Our Yoga Community

Global Yoga Classes & Retreats

Residential Yoga Training

200 & 300 Hour Trainings

Online Yoga Training

Flexible Yoga Teacher Programs

stONE Yoga School

Transform Your Practice

Long Headlines

Yoga Teacher Training Rooted in Wisdom and Devotion

stONE Yoga School: Immerse, Learn, Grow, and Awaken.

Learn from a Global Yoga Teacher

Transform Your Practice with Janet Stone Yoga

Decades of Experience, Designed for Your Teaching Journey

Descriptions

200, 300, and 1008-hour yoga teacher training programs

stONE Yoga School offers live and virtual immersions, classes, retreats, trainings.

Connect with community at any time, across timezones for conversation and connection.

This space is for awakening, healing, learning, and remembering our true nature.

This is a space where you can learn and grow, both on and off the mat.